Brand strategy for visitor attractions
& experiences

You need someone who knows the industry and quirks inside out to take stock of every single brand touch point your customer has and judges you on. From first impressions to buying a ticket, reviews and images - to overlooked issues and buried opportunities, I'll put together a ridiculously conclusive review and present it back with findings and recommendations, working with the whole team to prioritise what comes next.

You're ready for change and growth and you want someone to facilitate that conversation and get the team fired up. Whether it's a review of specifics like your vision and mission, or content strategy and personality, I create tailored workshops and masterclasses that are fast, discussion based and always result in new ideas, opportunities and optimism. From 2 hours to a full day based on your style, team and objectives, people always leave with new focus and motivation.

I'm a regular speaker at Arival, as well as The National Attraction Marketing Conference, British Travel and Tourism Show and British Educational Travel Association. Want me to bring a straight talking, hack-packed session to your event or conference? My signature topics from The Messy Middle and Situational Relevance are really popular and can be tailored to your specific audience or theme.

I offer a small number of 1-1 coaching and mentoring sessions, sometimes subject to a short waitlist. These sessions are reserved for owner-founders and leaders in growth or transition. Sometimes we work to a set agenda and tackling tricky subjects, other times the conversation is free-flowing and cathartic - you choose, and between us we free up your mental capacity and make decisions.